000 00372nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
100 _aEngel, James F et al.
245 _aPromotional strategy
260 _c1967
_bRichard D Irwin
_aIllinois
300 _aXIII + 665 p
366 _b1967
650 _aMarketing
942 _cBK
999 _c96585
_d96585