| 000 | 01292nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-8131733769 | ||
| 082 | _a658.87 BER | ||
| 100 | _aBerman, Barry; Evans, Joel R,; Mathur, Mini | ||
| 245 | _aRetail management: a strategic approach | ||
| 250 | _a11th Ed., | ||
| 260 |
_c2011 _bPearson _aDelhi |
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| 300 |
_bPbk _axxvii,652 p. |
||
| 500 | _aGratis Rs.789/- | ||
| 520 | _aThis book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy. | ||
| 650 |
_aRetail trade--Management _aRetail Marketing |
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| 856 | _uhttp://www.pearsoned.co.in/web/books/9788131733769_Retail-Management_Barry-Berman.aspx | ||
| 942 | _cBK | ||
| 999 |
_c96624 _d96624 |
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