000 00465nam a2200145Ia 4500
020 _a978-8126548514
082 _a658.8 CAP
100 _aCapon, Noel.; Shekhar Singh, Siddharth
245 _aManaging marketing an applied approach
260 _c2014
_bWiley
_aNew Delhi
300 _b28 cm ; Pbk
_axxviii, 677 +113 p.
650 _aMarketing
_aManaging - Marketing
856 _uhttps://www.wileyindia.com/managing-marketing-an-applied-approach.html
942 _cBK
999 _c96625
_d96625