000			01550nam a2200205Ia 4500
020			_a978-1259004742
082			_a658.87 LEV
100			_aLevy, Michael,; Weitz, Barton,; Pandit, Ajay
245			_aRetailing management
250			_a8th Ed.,
260			_c2014 _bMcGraw Hill _aNew Delhi
300			_b23 cm ; Pbk _axxxvi, 848 p.
500			_aGratis Rs.725/-
505			_a1. The World of Retailing 2. Types of Retailers 3. Multichannel Retailing 4. Customer Buying Behavior 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Retail Site Location 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management 12. Managing the Merchandise Planning Process 13. Buying Merchandise 14. Retail Pricing 15. Retail Communication Mix 16. Managing the Store 17. Store Layout, Design, and Visual Merchandising 18. Customer Service.
520			_aRetailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.
650			_aRetail Marketing
700			_aLauren Skinner Beitelspacher
856			_uhttp://www.mheducation.co.in/9781259004742-india-retailing-management
942			_cBK
999			_c96683 _d96683