| 000 | 00944nam a2200145Ia 4500 | ||
|---|---|---|---|
| 020 | _a9788131759394 | ||
| 100 | _aLovelock, Christopher Et.al | ||
| 245 | _aServices marketing people technology, strategy | ||
| 250 | _a7 | ||
| 260 |
_c2011 _bPearson _aNew Delhi |
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| 300 |
_b25 cm ; Pbk _aXXI, 683. p |
||
| 520 | _aServices Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing. | ||
| 650 |
_aProfessions--Marketing _aCustomer services--Marketing _aMarketing--Management _aService industries--Marketing |
||
| 942 | _cBK | ||
| 999 |
_c96781 _d96781 |
||