000 01509nam a2200181Ia 4500
020 _a9781422101582
082 _a658 ELL
100 _aEllet, William
245 _aCase study handbook : how to read, discuss, and write persuasively about cases
260 _c2007
_bHarvard Publications
_aBoston
300 _b23 cm ;Pbk
_a272 p.
500 _aRs.695/-
505 _apt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
520 _aCase Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students.
650 _aManagement
_aExecutive coaching
700 _aWilliam, Ellet
942 _cBK
999 _c96784
_d96784