000			03103nam a2200181Ia 4500
020			_a9789332548930
100			_aDavid Fred R.;David Forest R
245			_aStrategic management: concepts and cases
250			_a15
260			_c2016 _bPearson _aNew Delhi
300			_axxxiv, 666 p. _b28 cm ; Pbk
500			_aGratis received from our student
505			_aI. Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: PEPSICO, INC. — 2013 II. Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice III. Strategy Implementation 7. Implementing Strategies: Management and Operations Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues IV. Strategy Evaluation 9. Strategy Review, Evaluation, and Control V. Key Strategic-Management Topics 10. Business Ethics/Social Responsibility/Environmental Sustainability 11. Global/International Issues VI. Strategic-Management Case Analysis How to Prepare and Present a Case Analysis Name Index Subject Index
520			_aStrategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. New to the edition: • Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc. • A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises. • Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts • A boxed insert at the beginning of each chapter showcasing a company doing strategic management exceptionally well • New examples in all the chapters • New narrative on strategic management theory and concepts in every chapter • On an average, 15 new review questions provided at the end of each chapter • 22 brand new colour photographs to further illustrate “the practice of strategic management” • New research and theories of influential thinkers include at the end of each chapter • Every sentence and paragraph scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and presentation • New Indian case studies added to make it more useful for the Indian readers
650			_aStrategic planning _aStrategic Management
700			_aForest R. David , Fred R. David
942			_cBK
999			_c96842 _d96842