| 000 | 00525nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a978-3-527-50390-2 | ||
| 100 | _aRiesenbeck, Hajo; Perrey, Jesko | ||
| 245 | _aPower brands :measuring making and managing brand success | ||
| 250 | _a2nd Rev | ||
| 260 |
_c2009 _bWiley |
||
| 300 | _axviii, 348 p. | ||
| 366 | _b2009 | ||
| 541 | _gBill No: 2008/CRB/0001450; Dt:11/03/2009 | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c96879 _d96879 |
||