000 00413nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
100 _aLittlefield, James E; Kirkpatrick, C A
245 _aAdvertising :mass communication in marketing
260 _c1971
_bVakils Feffer and Simmons
300 _axii, 535 p
366 _b1971
650 _aAdvertising
942 _cBK
999 _c96970
_d96970