| 000 | 00726nam a2200133Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-0141040011 | ||
| 100 | _aThaler, Richard H; Sunstein, Cass R. | ||
| 245 | _aNudge: improving decisions about health, wealth and happiness | ||
| 260 |
_c2009 _bPenguin Books _aNew York |
||
| 300 |
_ax,305 p _b20 cm; Pbk |
||
| 520 | _a Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage. | ||
| 650 |
_aEconomics _aEconomics--Psychological aspects _aConsumer behaviour |
||
| 942 | _cBK | ||
| 999 |
_c97728 _d97728 |
||