000 00518nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a978-1591396192
100 _aKim, W. Chan; Mauborgne, Renee
245 _aBlue ocean strategy: how to create uncontested market space and make the competition irrelevant
260 _c2005
_bHarvard Business School Press
_aBoston, MA
300 _a240 p
366 _b2005
650 _aStrategic Management
942 _cBK
999 _c98345
_d98345