| 000 | 00818nam a2200157Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-0007307432 | ||
| 082 | _a153.83 ARI | ||
| 100 | _aAriely, Dan | ||
| 245 | _aPredictably irrational: the hidden forces that shape our decisions | ||
| 260 |
_bHarper Collins _aLondon _c2008 |
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| 300 |
_axxii, 280p. _b22cm ; Pbk |
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| 500 | _aRs.395/- Flipkart ; Rainwater moisture Corners....2015 | ||
| 520 | _aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly | ||
| 650 |
_aReasoning (Psychology) _aDecision making _aEconomics--Psychological aspects _aSocial values _aConsumers--Psychology _aMarketing--Psychological aspects |
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| 942 | _cBK | ||
| 999 |
_c98445 _d98445 |
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