000			01120nam a2200169Ia 4500
020			_a978-8132104018
082			_a302.230954 RAN
100			_aRanganathan, Maya
245			_aIndian media in a globalised world
260			_bSage Publications India Pvt.Ltd _aLondon _c2010
300			_axix,275 p. _b21 cm; Hard Bound
500			_aRs.550/-
505			_aSection 1 The Economic Aspect Section 2 The Political Aspect Section 3 The Cultural Aspect Section 4 Media Policy
520			_ahis book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.
650			_aSocial Science _aMass media--Economic aspects _aMass media--Social aspects
942			_cBK
999			_c98651 _d98651