000			02248nam a2200157Ia 4500
020			_a9788185984629
082			_a658.8009174 RAJ
100			_aRajan R V
245			_aDon't flirt with rural marketing : the handbook of rural marketing
260			_bProductivity & Quality Publishing Pvt. Ltd. _aChennai _c2013
300			_axxv, 102p. _b23 cm ; Pbk
505			_aTABLE OF CONTENTS Step 1: Commitment from the Top Management Step 2: Setting Clear Objectives Step 3: Choosing the Right Product to be promoted in Rural Markets Step 4: Understanding the Mindset of the Rural Consumers Step 5: Getting a Dedicated Task Force Step 6: Ensuring Availability Step 7: Choosing an Agency with Specific Skills In Rural Marketing Step 8: Developing a Focused Communication Strategy Step 9: Developing a Communication Delivery (Media) Strategy Step 10: Below-the-Line (BTL) Activities or ?Experiential Marketing?-an Integral part of Rural Marketing Step 11: AV Van (video on Wheels)-an Effective Medium Step 12: Developing Fool Proof Implementation Plans Step 13: Providing Adequate Funds for Rural Marketing in the Organisatioin?s Budget Step 14: Evaluating the Results Technology in Rural Marketing Lessons to be learnt from Regional Brands List of Select Books on Rural Marketing
520			_aThe Fourteen step approach outline in the book will provide a practical guide even to seasoned marketers, and to those who are planning to go rural for the first time. These are the steps that every company should follow, especially if they want to build their branch in rural India. Based on four decades of practical experience as a Rural Marketing specialist, the author attempts to share with the readers, he lessons that and his team at Anugrah Madison have learnt, over the years, in conceiving and implementing Rural Marketing initiatives for corporate clients. Readers will find in the book the contact details of organizations and companieswhich provide a variety of support services to rural marketers-a first of its kind ready reckoner which will help them in planning and executing Rural Marketing initiatives.
650			_aRural development _aMarketing - India _aAdvertising - Marketing and public relations _aRecreational vehicles
942			_cBK
999			_c98678 _d98678