000			00387nam a2200157Ia 4500
020			_a0-631-19638-2
082			_a658.8 MER
100			_aMercer, David
245			_aMarketing
250			_a2
260			_bBlackwell Business _aUK _c1996
300			_axiv, 560 p. _b25 cm ; Pbk
500			_aComplimentary by the Publisher
650			_aMarketing _aMarketing--Management
942			_cBK
999			_c98698 _d98698