000			02108nam a2200169Ia 4500
020			_a978-1846140419
082			_a303.342 HEI
100			_aHeinrichs, Jay
245			_aThank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion
260			_bPenguin Books _aLondon _c2008
300			_a316 p. _b23 cm ; Pbk
500			_aGBP 6.99/-
505			_aOpen your eyes : the invisible argument -- Set your goals : Cicero̕s lightbulb -- Control the tense : orphan Annie̕s law -- Soften them up : character, logic, emotion -- Get them to like you : Eminem̕s rules of decorum -- Make them listen : the Lincoln gambit -- Show leadership : the Belushi paradigm -- Win their trust : Quintilian̕s useful doubt -- Control the mood : the Aquinas maneuver -- Turn the volume down : the scientist̕s lie -- Gain the high ground : Aristotle̕s favorite topic -- Persuade on your terms : what ʺisʺ is -- Control the argument : Homer Simpson̕s canons of logic -- Spot fallacies : the seven deadly logical sins -- Call of foul : Nixon̕s trick -- Know whom to trust : persuasion detectors -- Find the sweet spot : more persuasion detectors -- Speak your audience̕s language : the rhetorical ape -- Make them identify with your choice : the mother in law ruse -- Get instant cleverness : Monty Python̕s treasury of wit -- Seize the occasion : Stalin̕s timing secret -- Use the right medium : the jumbotron blunder -- Give a persuasive talk : the oldest invention -- Use the right tools : the Brad Pitt factor -- Run an agreeable country : rhetoric̕s revival --
520			_aThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such.
650			_aPersuasion (Rhetoric) _aDebates and debating
942			_cBK
999			_c98919 _d98919