| 000 | 00467nam a2200145Ia 4500 | ||
|---|---|---|---|
| 020 | _a9789332542204 | ||
| 082 | _a 658.827 KEL | ||
| 100 | _aKeller, Kevin Lane,; Parameswaran, Ambi M G,; Jacob, Isaac | ||
| 245 | _aStrategic brand management : building, measuring and managing brand equity | ||
| 250 | _a4 | ||
| 260 |
_bPearson _aNew Delhi _c2015 |
||
| 300 |
_axxix, 586 p. _b26cm ;Pbk |
||
| 650 |
_aBrand name products--Management _aProduct management |
||
| 942 | _cBK | ||
| 999 |
_c98928 _d98928 |
||