000			02255nam a2200181Ia 4500
020			_a9781259029059
082			_a658.84 HUG
100			_aHughes, Arthur Middleton
245			_aEnsuring socially responsible resettlement: guidelines for integrating transparency and accountability in resettlement and rehabilitation
250			_a4
260			_bTata Mc Graw Hill _aNew Delhi _c2012
300			_aviii, 598p. _b23 cm ; HB
500			_aGratis received from Publisher
505			_a1 How Database Marketing Has Changed 2 The "Vision Thing" 3 Lifetime Value: The Way to Measure Marketing Programs 4 Customer and Subscriber Acquisition 5 Building Profits with Recency, Frequency, and Monetary Analysis 6 From Catalogs to Amazon 7 Loyalty and Retention 8 Making Each Communication an Adventure 9 Listening to Customers 10 Customer Segmentation 11 Transactions, Triggers, and Web Sites 12 Campaign Performance Measurement 13 Analytics and Modeling 14 Testing and Control Groups 15 Social and Mobile Marketing 16 How Often Should You Communicate? 17 Building Retail Store Traffic 18 Financial Services 19 Business-to-Business Database Marketing 20 Why Databases Fail 21 Outsourcing 22 The Future of Database Marketing 23 A Farewell to the Reader
520			_aSince the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities—and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices.
650			_aDatabase marketing -- Planning _aMarketing
942			_cBK
999			_c99050 _d99050