000			01144nam a2200169Ia 4500
020			_a9 781 422 143 896
082			_a658.4012091724 KHA
100			_aKhanna, Tarun,; Palepu, Krishna G,; Bullock, Richard J
245			_aWinning in emerging markets :a road map for strategy and execution
260			_bHarvard Publications _aBoston _c2011
300			_axii,247p. _bPbk
500			_aVelan Books
505			_aIntroduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena
520			_aRather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
650			_aCommerce _aGlobalization - Economic aspects _aInternational business enterprises _aMarketing - Management
942			_cBK
999			_c99110 _d99110