| 000 | 01299nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a9 788 131 757 970 | ||
| 082 | _a658.8 BAL | ||
| 100 | _aBalakrishna, Sidharth | ||
| 245 | _aCase studies in marketing | ||
| 260 |
_bPearson _aNew Delhi _c2011 |
||
| 300 |
_ax, 154 p. _b23 cm ; Pbk |
||
| 500 | _aAne Books B2190 Gratis Rs.333/- | ||
| 505 | _a1. Fair & Lovely: Creating Demand 2. BPCL: Ushering in a Retail Revolution 3. Frooti’s Innovative Campaign 4. Britannia Industries Ltd.: Revitalizing a Brand 5. Haldiram’s: Getting the Four Ps Right 6. Maruti Suzuki 7. Coca-Cola 8. Bharti Airtel: Ringing in a Revolution 9. All Out’s Audacious Strategy 10. Discovery Channel: Going Local 11. Project Shakti : Tapping the Fortune at the Bottom of the Pyramid 12. Food for Further Thought | ||
| 520 | _aHighly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector. | ||
| 650 |
_aMarketing _aAdvertising |
||
| 942 | _cBK | ||
| 999 |
_c99202 _d99202 |
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