000 00374nam a2200133Ia 4500
008 130509s9999 xx 000 0 und d
020 _a9 788 131 756 898
082 _a658.8/27 KEL
100 _aKeller, Kevin Lane et al.
245 _aStrategic brand management: building, measuring, and managing brand equity
260 _bPearson
500 _aAne Books
942 _cBK
999 _c99256
_d99256