000 01609nam a2200169Ia 4500
020 _a978-1849205931
082 _a330.72 SCH
100 _aSchreier, Margrit.
245 _aQualitative content analysis in practice
260 _bSage Publications India Pvt.Ltd
_aNew Delhi
_c2012
300 _aviii,272p
_b24 cm ; Pbk
500 _aAlpha
505 _a Introduction : what is qualitative content analysis? -- What is qualitative about qualitative content analysis? -- Will qualitative content analysis work for me? : decision aids -- The coding frame -- Building a coding frame -- Strategies for building a data-driven coding frame -- Segmentation and units of coding -- Trying it out : the pilot phase -- What to keep in mind : evaluating your coding frame -- The main analysis phase -- How to present your results -- Using software in doing qualitative content analysis.
520 _a This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.
650 _aEconomics
_aSocial sciences--Research--Methodology
942 _cBK
999 _c99349
_d99349