000			01705nam a2200157Ia 4500
020			_a9 780 470 825 273
082			_a658.816 MEE
100			_aMeehan, Julie M et al. Eds.,
245			_aPricing and profitability management : a practical guide for business leaders
260			_bJohn Wiley & Sons _aSingapore _c2011
300			_axiv, 310 p. _bHB
520			_aA comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability.
650			_aPricing _aProfit
856			_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119199564
942			_cBK
999			_c99452 _d99452