000 00311nam a22001097a 4500
008 100806t xxu||||| |||| 00| 0 eng d
100 _aParameswaran, M.G
245 _aBuilding advertising:concepts and cases
260 _aNew Delhi
_bTata McGraw Hill
_c2003
650 _aAdvertising Management
942 _2ddc
_cCD
999 _c99658
_d99658