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Financial services marketing : an international guide to principles and practice

Ennew, Christine T & Waite, Nigel

Financial services marketing : an international guide to principles and practice - New Delhi Butterworth- Heinemann 2010 - xvi,400p 24 cm ; Pbk

Rs.450/-

ISBN: 978-9380501345

Subjects--Topical Terms:
Financial services industry - Marketing
Bank marketing
Information technology

Dewey Class. No.: 332.10688 ENN

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