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Marketing database analytics : transforming data for competitive advantage

Banasiewicz, Andrew D

Marketing database analytics : transforming data for competitive advantage - New York Routledge 2013 - xix, 376p. 25cm

Alpha 925/03-07-2014

ISBN: 9780415657884

Subjects--Topical Terms:
Marketing dataprocessing
Database management

Dewey Class. No.: 658.800285574 BAN

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