Marketing database analytics : transforming data for competitive advantage (Record no. 102209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415657884 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285574 BAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Banasiewicz, Andrew D |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing database analytics : transforming data for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 376p. |
| Other physical details | 25cm |
| 500 ## - GENERAL NOTE | |
| General note | Alpha 925/03-07-2014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing dataprocessing |
| -- | Database management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andrew D Banasiewicz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 16/07/2014 | 0.00 | 658.800285574 BAN | B1735 | 18/07/2014 | 22/06/2019 | Books |