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Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Venkatesan, Rajkumar

Cutting-edge marketing analytics : real world cases and data sets for hands on learning - New Jersey Pearson Education 2014 - xix, 300 pages illustrations ;24cm ;(hardback)

Alpha books Rs.4992/-

ISBN: 9780133552522

Subjects--Topical Terms:
Marketing Management
Marketing research
Marketing research : case studies
Market segmentation
Revenue management
Consumer profiling Research.

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