Cutting-edge marketing analytics : real world cases and data sets for hands on learning (Record no. 102327)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133552522 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar |
| 245 ## - TITLE STATEMENT | |
| Title | Cutting-edge marketing analytics : real world cases and data sets for hands on learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 300 pages |
| Other physical details | illustrations ;24cm ;(hardback) |
| 500 ## - GENERAL NOTE | |
| General note | Alpha books Rs.4992/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| -- | Marketing research |
| -- | Marketing research : case studies |
| -- | Market segmentation |
| -- | Revenue management |
| -- | Consumer profiling Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Ronald T., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/11/2014 | 1 | 658.83 VEN | B1862 | 16/12/2016 | 22/09/2016 | 22/06/2019 | Books |