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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O;Netemeyer, Richard G.; Mobley, Mary F

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research - London Sage 1993 - xii,351p. Hard

ISBN: 0803951558

Subjects--Topical Terms:
Marketing research
Consumer behavior research

Dewey Class. No.: 658.83 BEA

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