Handbook of marketing scales : multi-item measures for marketing and consumer behavior research (Record no. 102361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803951558 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O;Netemeyer, Richard G.; Mobley, Mary F |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of marketing scales : multi-item measures for marketing and consumer behavior research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,351p. |
| Other physical details | Hard |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| -- | Consumer behavior research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 30/03/1999 | 658.83 BEA | 20581 | 21/02/2015 | 22/06/2019 | Books |