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Beyond MaxiMarketing : the new power of caring and daring

Rapp, Stan; Collins, Thomas L.

Beyond MaxiMarketing : the new power of caring and daring - New York McGraw Hill, Inc 1994 - xxvii, 319 p. 23 cm; Pbk

000129/ACME 14/11/1997
$ 1.99/-

ISBN: 0071136223

Subjects--Topical Terms:
Sales promotion
Marketing

Dewey Class. No.: 658.8 RAP

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