Beyond MaxiMarketing : the new power of caring and daring (Record no. 102529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071136223 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp, Stan; Collins, Thomas L. |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond MaxiMarketing : the new power of caring and daring |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw Hill, Inc |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 319 p. |
| Other physical details | 23 cm; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | 000129/ACME 14/11/1997 <br/>$ 1.99/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 02/06/2015 | 1.99 | 658.8 RAP | 35499 | 02/06/2015 | 02/06/2015 | Books |