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Strategic marketing management

Aaker, David A

Strategic marketing management - 7 - New Delhi John Wiley 2005 - xii, 356p. Pbk

Gratis

This book helps managers identify and evaluate numerous strategic investment alternatives. It provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis. Introduction And Overview Strategic Analysis Alternative Business Strategies Growth Strategies Implementation

ISBN: 978-81-265-1604-9

Subjects--Topical Terms:
Marketing
Marketing Management

Dewey Class. No.: 658.8 AAK

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