Strategic marketing management

By:

Aaker, David A

Material type: Text

TextPublication details: New Delhi John Wiley 2005Edition: 7Description: xii, 356p. PbkISBN:

978-81-265-1604-9

Subject(s):

Marketing Marketing Management

DDC classification:

658.8 AAK

Contents:

This book helps managers identify and evaluate numerous strategic investment alternatives. It provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis. Introduction And Overview Strategic Analysis Alternative Business Strategies Growth Strategies Implementation

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 AAK (Browse shelf(Opens below))	Available		36875

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