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B2B marketing : a south Asian perspctive

Hutt, Michael D.; Sharma, Dheeraj.; Speh, Thomas W

B2B marketing : a south Asian perspctive - 11 - Delhi Cengage 2014 - xxix, 522 p. 25 cm ; Pbk

UBSPD/CHE/106353/01-Oct-2015/ Rs725/-

ISBN: 9788131520796

Subjects--Topical Terms:
Marketing Management -- Industrial marketing - Management - Case studies

Dewey Class. No.: 658.812 HUT

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