E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
E-business and e-commerce management : strategy, implementation and practice - New Delhi Pearson 2015 - xxxi, 733 p. 25 cm ; Pbk
Gratis Rs.799/-
This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
9789332511170
Business enterprises--Computer networks
Electronic commerce
658.872 CHA
E-business and e-commerce management : strategy, implementation and practice - New Delhi Pearson 2015 - xxxi, 733 p. 25 cm ; Pbk
Gratis Rs.799/-
This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
9789332511170
Business enterprises--Computer networks
Electronic commerce
658.872 CHA