E-business and e-commerce management : strategy, implementation and practice (Record no. 102708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01403nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332511170 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | E-business and e-commerce management : strategy, implementation and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 733 p. |
| Other physical details | 25 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.799/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.<br/><br/>Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.<br/><br/>Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business enterprises--Computer networks |
| -- | Electronic commerce |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9789332511170_EBusiness-and-ECommerce-Management_Dave-Chaffey.aspx">http://www.pearsoned.co.in/web/books/9789332511170_EBusiness-and-ECommerce-Management_Dave-Chaffey.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 04/11/2015 | Gratis received from the Publisher | 658.872 CHA | B2006 | 04/11/2015 | 04/11/2015 | Books |