International marketing
Cateora,Philip R; Gilly, Mary C;Graham,John L.
International marketing - 15 th Ed - New Delhi Mc Graw Hill 2015 - xxxiii, 622 p. 28 cm ; Pbk
Rs.735/-
International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region.
9789339204464
Export marketing
International business enterprises
Intercultural communication
658.848 CAT
International marketing - 15 th Ed - New Delhi Mc Graw Hill 2015 - xxxiii, 622 p. 28 cm ; Pbk
Rs.735/-
International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region.
9789339204464
Export marketing
International business enterprises
Intercultural communication
658.848 CAT