International marketing (Record no. 102855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00916nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339204464 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora,Philip R; Gilly, Mary C;Graham,John L. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 622 p. |
| Other physical details | 28 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Rs.735/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| -- | International business enterprises |
| -- | Intercultural communication |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.mheducation.co.in/9789339204464-india-international-marketing">http://www.mheducation.co.in/9789339204464-india-international-marketing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 18/06/2016 | 658.848 CAT | 38104 | 18/06/2016 | 18/06/2016 | Books | |||||||||
| GSB Collection | 18/06/2016 | 658.848 CAT | 38105 | 18/06/2016 | 18/06/2016 | Books | |||||||||
| GSB Collection | 18/06/2016 | 658.848 CAT | 38107 | 18/06/2016 | 18/06/2016 | Books | |||||||||
| GSB Collection | H.T. Parekh Library | 18/06/2016 | 2 | 658.848 CAT | 38106 | 24/06/2019 | 18/06/2016 | Books | 24/06/2019 |