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Salvatore, Dominick and Rastogi Siddhartha K

Managerial economics: principles and worldwide applications - 8 - New Delhi Oxford University Press 2016 - xxiii, 613p. 25 cm. Pbk

Gratis Rs.695/-

Table of contents

PART ONE: INTRODUCTION

The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools


PART TWO: DEMAND ANALYSIS
Demand Theory
Demand Estimation
Demand Forecasting


PART THREE: PRODUCTION AND COST ANALYSIS
Production Theory and Estimation
Cost Theory and Estimation


PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES
Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices


PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
Regulation and Antitrust: The Role of Government in the Economy
Risk Analysis
Long-Run Investment Decisions: Capital Budgeting
Online Resources

Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

ISBN: 978-0199467068

Subjects--Topical Terms:
Economics
Managerial economics

Dewey Class. No.: 330.024658 SAL