Managerial economics: principles and worldwide applications
Material type: TextPublication details: New Delhi Oxford University Press 2016Edition: 8Description: xxiii, 613p. 25 cm. PbkISBN:- 978-0199467068
- 330.024658 SAL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 330.024658 SAL (Browse shelf(Opens below)) | In transit from H.T. Parekh Library to H.T. Parekh Library since 02/08/2022 | B2153 | ||
Books | H.T. Parekh Library | GSB Collection | 330.024658 SAL (Browse shelf(Opens below)) | In transit from H.T. Parekh Library to H.T. Parekh Library since 26/07/2022 | B2154 |
Gratis Rs.695/-
Table of contents
PART ONE: INTRODUCTION
The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools
PART TWO: DEMAND ANALYSIS
Demand Theory
Demand Estimation
Demand Forecasting
PART THREE: PRODUCTION AND COST ANALYSIS
Production Theory and Estimation
Cost Theory and Estimation
PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES
Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices
PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
Regulation and Antitrust: The Role of Government in the Economy
Risk Analysis
Long-Run Investment Decisions: Capital Budgeting
Online Resources
Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.
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