Marketing research : an applied orientation
Malhotra, Naresh K & Dash, Satyabusan
Marketing research : an applied orientation - 7th Ed. - Delhi Pearson 2017 - xxx, 968p. Pbk
Gratis Rs.750/-
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
978-9332555693
Marketing research--Methodology
Marketing research
658.83 MAL
Marketing research : an applied orientation - 7th Ed. - Delhi Pearson 2017 - xxx, 968p. Pbk
Gratis Rs.750/-
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
978-9332555693
Marketing research--Methodology
Marketing research
658.83 MAL