Marketing research : an applied orientation (Record no. 103122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00985nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9332555693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K & Dash, Satyabusan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 968p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.750/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research--Methodology |
| -- | Marketing research |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9789332555693_Marketing-Research_Naresh-K-Malhotra.aspx">http://www.pearsoned.co.in/web/books/9789332555693_Marketing-Research_Naresh-K-Malhotra.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 03/02/2017 | Gratis | 5 | 2 | 658.83 MAL | B2306 | 23/03/2024 | 18/01/2024 | 08/02/2017 | Books |