Marketing warfare
Ries, Al; Trout, Jack
Marketing warfare - 20th anniversary edition - New Delhi Tata McGraw Hill 2012 - 216p. 20 cm;Pbk
Gratis
1. 2500 years of war
2. The principle of force
3. The superiority of the defense
4. The new era of competition
5. The nature of the battleground
6. The strategic square
7. Principles of defensive warfare
8. Principles of offensive warfare
9. Principles of flanking warfare
10. Principles of guerrilla warfare
11. The cola war
12. The beer war
13. The burger war—
14. The computer war
15. Strategy and tactics
16. The marketing general.
Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.
978-1259029004
Marketing
Competition
658.8 RIE
Marketing warfare - 20th anniversary edition - New Delhi Tata McGraw Hill 2012 - 216p. 20 cm;Pbk
Gratis
1. 2500 years of war
2. The principle of force
3. The superiority of the defense
4. The new era of competition
5. The nature of the battleground
6. The strategic square
7. Principles of defensive warfare
8. Principles of offensive warfare
9. Principles of flanking warfare
10. Principles of guerrilla warfare
11. The cola war
12. The beer war
13. The burger war—
14. The computer war
15. Strategy and tactics
16. The marketing general.
Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.
978-1259029004
Marketing
Competition
658.8 RIE