Marketing warfare (Record no. 103307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1259029004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al; Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing warfare |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 20th anniversary edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216p. |
| Other physical details | 20 cm;Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. 2500 years of war <br/> 2. The principle of force <br/> 3. The superiority of the defense <br/> 4. The new era of competition <br/> 5. The nature of the battleground <br/> 6. The strategic square <br/> 7. Principles of defensive warfare <br/> 8. Principles of offensive warfare <br/> 9. Principles of flanking warfare <br/> 10. Principles of guerrilla warfare <br/> 11. The cola war <br/> 12. The beer war <br/> 13. The burger war—<br/> 14. The computer war<br/> 15. Strategy and tactics<br/> 16. The marketing general. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| -- | Competition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 30/10/2017 | Gratis | 2 | 3 | 658.8 RIE | B2497 | 21/02/2018 | 11/12/2017 | 30/10/2017 | Books |