Business communication casebook
O'rourke, James S
Business communication casebook - 2nd Edition - USA Cengage 2007 - xv,361 Pbk
Gratis from PGP office
1. Branch Image and Identity
2. Crisis Management
3. Financial Services
4. International & Intercultural
5. Pharmaceutical
6. Transportation.
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice
978-0324545098
Business communication
Corporations--Public relations
Issue Management
658.45 ORO
Business communication casebook - 2nd Edition - USA Cengage 2007 - xv,361 Pbk
Gratis from PGP office
1. Branch Image and Identity
2. Crisis Management
3. Financial Services
4. International & Intercultural
5. Pharmaceutical
6. Transportation.
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice
978-0324545098
Business communication
Corporations--Public relations
Issue Management
658.45 ORO