Business communication casebook (Record no. 103313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0324545098 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 ORO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'rourke, James S |
| 245 ## - TITLE STATEMENT | |
| Title | Business communication casebook |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,361 |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis from PGP office |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Branch Image and Identity<br/>2. Crisis Management<br/>3. Financial Services<br/>4. International & Intercultural<br/>5. Pharmaceutical<br/>6. Transportation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication |
| -- | Corporations--Public relations |
| -- | Issue Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/11/2017 | Gratis | 658.45 ORO | B2501 | 25/11/2017 | 25/11/2017 | Books |