Illuminate : ignite change through speeches, stories, ceremonies, and symbols
Duarte, Nancy; Sanchez, Patti
Illuminate : ignite change through speeches, stories, ceremonies, and symbols - UK Portfolio Penguin 2016 - 323p
Rs.699/- Invoice No. BW/591 /2018-19
eaders move others forward --
Listen empathetically to light the path. Case study : IBM and market basket --
The torchbearer's toolkit. Case study : Starbucks --
Moment of inspiration. Case study : Interface --
Moment of decision. Case study : Rackspace --
Moment of bravery. Case study : civil rights --
Moment of endurance. Case study : charity: water --
Moment of reflection. Case study : Chick-fil-A --
Moment of disruption. Case study : Apple --
Confessions of a torchbearer. Case study : Duarte, Inc. --
The journey begins again.
'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
978-0241245408
Organizational change--Management
Communication in management
Leadership
Persuasion (Rhetoric)
Business communication
658.406 DUR
Illuminate : ignite change through speeches, stories, ceremonies, and symbols - UK Portfolio Penguin 2016 - 323p
Rs.699/- Invoice No. BW/591 /2018-19
eaders move others forward --
Listen empathetically to light the path. Case study : IBM and market basket --
The torchbearer's toolkit. Case study : Starbucks --
Moment of inspiration. Case study : Interface --
Moment of decision. Case study : Rackspace --
Moment of bravery. Case study : civil rights --
Moment of endurance. Case study : charity: water --
Moment of reflection. Case study : Chick-fil-A --
Moment of disruption. Case study : Apple --
Confessions of a torchbearer. Case study : Duarte, Inc. --
The journey begins again.
'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
978-0241245408
Organizational change--Management
Communication in management
Leadership
Persuasion (Rhetoric)
Business communication
658.406 DUR