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Illuminate : ignite change through speeches, stories, ceremonies, and symbols

By: Material type: TextTextPublication details: UK Portfolio Penguin 2016Description: 323pISBN:
  • 978-0241245408
Subject(s): DDC classification:
  • 658.406 DUR
Contents:
eaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again.
Summary: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.406 DUR (Browse shelf(Opens below)) Available B2619

Rs.699/- Invoice No. BW/591 /2018-19

eaders move others forward --
Listen empathetically to light the path. Case study : IBM and market basket --
The torchbearer's toolkit. Case study : Starbucks --
Moment of inspiration. Case study : Interface --
Moment of decision. Case study : Rackspace --
Moment of bravery. Case study : civil rights --
Moment of endurance. Case study : charity: water --
Moment of reflection. Case study : Chick-fil-A --
Moment of disruption. Case study : Apple --
Confessions of a torchbearer. Case study : Duarte, Inc. --
The journey begins again.


'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

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