Illuminate : ignite change through speeches, stories, ceremonies, and symbols

By:

Duarte, Nancy; Sanchez, Patti

Material type: Text

TextPublication details: UK Portfolio Penguin 2016Description: 323pISBN:

978-0241245408

Subject(s):

Organizational change--Management Communication in management Leadership Persuasion (Rhetoric) Business communication

DDC classification:

658.406 DUR

Contents:

eaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again.

Summary: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.406 DUR (Browse shelf(Opens below))	Available		B2619

Rs.699/- Invoice No. BW/591 /2018-19

eaders move others forward --
Listen empathetically to light the path. Case study : IBM and market basket --
The torchbearer's toolkit. Case study : Starbucks --
Moment of inspiration. Case study : Interface --
Moment of decision. Case study : Rackspace --
Moment of bravery. Case study : civil rights --
Moment of endurance. Case study : charity: water --
Moment of reflection. Case study : Chick-fil-A --
Moment of disruption. Case study : Apple --
Confessions of a torchbearer. Case study : Duarte, Inc. --
The journey begins again.

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

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